Technology empowerment industry--"Internet + textile"

The iteration of the Internet is pushing the human society into an intelligent era of comprehensive perception, reliable transmission, intelligent processing, and precise decision-making. In the past two years, the textile industry has actively promoted the deep integration of the new generation of information technology and the textile industry, such as the Internet, and laid a good foundation for the development of the industrial Internet in the industry.

"Internet +" pioneering textile new pattern

The "Internet +" program promotes the connection between mobile Internet, cloud accounting, big data, and the Internet of Things, and promotes the healthy development of e-commerce, industrial Internet and Internet finance. As a traditional pillar industry in China, “Internet + Textile” will be a great feat to change the status quo of textiles. With the development in recent years, a large number of "Internet +" B2B channels have emerged. There are many global textile networks, Alibaba and other veteran stars, as well as new channels such as chain network, Internet of cloth, and search. E-commerce brings textiles to the textile industry more quickly than the buying and selling process, and more is to break through the original geographical constraints, combine the supply and demand of fabrics and garment factories across China, and then deal with the traditional selling difficulties and find troubles. doubt.

The "Internet + Textile" model continues to expand

In the era of "Internet +", the important elements of the textile industry, such as raw materials, production capacity and design, have formed a huge industrial ecosystem on the Internet. According to the characteristics of the Internet, the integration and analysis of big data and cloud computing, and the e-commerce convenience, the blueprint for change is formulated. Achieving network precision marketing and online services to effectively meet diversified and multi-level market needs is an important way for the textile industry to extend to the high end of the value chain.

Nowadays, the tentacles of "Internet + Textile" have gradually extended to more fields. The intelligent interconnection between factories, the innovation of production lines, and the gradual change of channels... The chemical reactions of information technology in many aspects such as production and manufacturing convey the new trend of the Internet from creating demand to improving supply.

In addition, the emergence of new media has also changed the marketing methods and concepts of enterprises. It provides a new method for the brand communication of textile and garment enterprises. The mode of corporate brand communication in the new media environment also changes from the traditional mode of teaching to the service mode.

At present, the online red live broadcast has become a new development and growth point of the textile and apparel industry in the e-commerce platform. Net red traffic is changing the domestic apparel industry, causing major changes in the supply chain. The future consumer market requires the supply chain to be closer to consumers and respond more quickly and sensitively to consumer demand. It can be seen that under the new model, who can go faster and go deeper, the competitiveness in the field of e-commerce market will play a very important role.

Technological innovation, wisdom textile

China's textile industry is an international competitive advantage industry with both technology, fashion and green. It is also a competitive civilian production industry. It is also a potential industry for fostering subversive innovation models in the Internet era.

The continuous advancement of science and technology in the textile industry has promoted the synergistic development of e-commerce and brand, and the effect of promoting the green development of the industry has become more and more obvious. The penetration rate of digital equipment in the textile industry has steadily increased. Since the "Twelfth Five-Year Plan", a large number of new CNC technologies have entered the field of textile machinery. Domestically produced equipment is close to the international advanced level in terms of automation. The new textile equipment is basically CNC-oriented and moves toward intelligent equipment. At the same time, China is at the world's leading level in some textile intelligent production models, and its development potential cannot be underestimated. At the same time, e-commerce (B2B, B2C)-driven new retail formats, mobile e-commerce formats have been rapidly applied in the industry, O2O online and offline linkage has become a catalyst for the booming development of e-commerce in the industry, these are for China's textile industry have profound impact.

"In the process of the integration of the textile industry and the industrial Internet, the digitalization of the industry and the industrialization of the digital industry, we must continue to promote the digitalization of the industry to digital industrialization." Xia Lingmin, vice president of the China National Textile and Apparel Council, pointed out that "the first An industrial revolution originated from textiles. Now it is the rise of a new round of industrial revolution. The textile industry will be at the forefront of change due to the joint promotion of technology and market. Compared with other manufacturing industries, textile has its own unique and complicated. Business processes and logic, in which different areas are very different, so it is especially necessary to understand textiles, focus on textiles, and technical strength of technology consultants and service providers. At the same time, it is necessary to increase policy guidance, including the introduction of technology, capital, etc. The strength of all parties accelerates the realization of digitalization from industry to digital industrialization."

The publication of the programmatic documents of "China Made 2025" and "Guiding Opinions on Actively Promoting "Internet +" Actions) in the new round of industrial revolution has created a good policy environment for China's textile industry from manufacturing to smart development. We have reason to believe that in the context of the new round of industrial revolution, the manufacturing industry with digital, network and intelligence as the core will surely be the deep integration of information technology and manufacturing based on the Internet of Things; The industrial transformation triggered by the technological innovation of the textile industry in new energy and new materials has already begun to take shape.